I remember, only a few years ago, hearing nothing but negative comments about the fashion of the early 2000s. Low-rise jeans, denim on denim, and anything that Disney Channel forced poor Ashley Tisdale to wear on the red carpet was blacklisted, seemingly beyond recovery. Despite this, around the time of the first widespread quarantine, overall attitudes about the Y2K aesthetic shifted, and now it has taken over Pinterest, Instagram, and TikTok. Here are a few styles, undeniably reminiscent of the early years of the internet, that have come back in full swing:
Juicy Couture Purses
Nowadays, although Juicy Couture closed all of its stores starting in the early 2010s, you can find new Juicy Couture purses at your nearby TJ Maxx or Marshalls for $20-30, or from your local reseller for a few thousand dollars (just kidding, most resale prices for the OG Juicy purses are reasonable and no more than a couple hundred dollars, but there are people currently trying to sell their old Juicy Couture pieces for a few grand). Brands like Baby Phat and Bebe no doubt impacted the cultivation of the Y2K aesthetic, but no one else has maintained quite the hold on early 2000s fashion as Juicy Couture.
Not only a super cute style, but a cost effective one as well: Save money by shopping in the children’s section! Baby tees, at first glance, may be confused with your basic crop top, but differ in their shrunken appearance, as opposed to functioning as a simple cut-off. Baby tees are often paired with baggier bottoms to offset the tiny top.
Faux Fur... Everything
From hats to boots to purses, if it could be covered in bright, fake fur, then it was. Fur-covered pieces are eye-catching additions that elevate the outfits they’re paired with. Oftentimes they serve as outfit focal points, due not only to their dominating size, but contrasting textures as well.
You didn’t think I was going to make a post about Y2K without bringing up velour tracksuits, right? Fashionistas of the early 2000s didn’t invent velour tracksuits, anyone who was alive in the 70’s can assure you of that, but they did bedazzle them, print on them, and wear them in the prettiest shades of baby pink, making it impossible to think about the new millennium without also picturing Paris Hilton strutting around in these iconic sets.
Thank you to everyone who stayed to discuss the Y2K era with me. We still hate low-rise jeans no matter what though, right?
xoxo, Jillian Bumbarner